![male](https://img.y8.com/assets/avatars/male/1-48x48-e7b70373a1323b243c41013c1b94a59a49290351d82a1e9207eba857efefe616.png)
![Vancouver Police Foundation: The Cop’s Sunglasses](https://img.y8.com/cloud/y8-thumbs/28062/video_thumbnail.jpg)
Human validation
The commercial promotes the new eyewear collection, which supports the police. Therefore, the creatives have pulled off the hilarious campaign, that depicts a guy, who instantly becomes a superhero after he has put the glasses on. Well, maybe not the superhero as you would expect, however, he turns into a very funny character.
Cosmo Campbell, executive creative director at DDB Canada, says: “The iconic sunglasses pay homage to a signature look inherently tied to police and act as a badge of support that buyers can wear”.
Watch the video and have a good laugh.