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Tic Tac “Lucky Door”

Tic Tac “Lucky Door”

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Video description

Where does funny come from? An idea? A technique? In the case of Tic Tac’s latest campaign, we learned it takes a bit of both. The success of this work hinges upon staying true to the core concept while creating the space and time necessary for humor to come alive. And great ideas are only the first step.

Added on 12 Jun 2017
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